Optimal Performance and Brain Fitness Today psychology and neurosciences have much more to offer than just dealing with mental health problems and illness. New horizons are being opened through positive approaches to maintaining and enhancing well being, emotional life, and many kinds of performance. Even as many people are discovering the benefits of going to the gym to exercise their bodies and building a program of physical wellness, others are now developing similar interests in mental and brain health. Such interest takes us into the exciting realms of optimal performance and brain fitness which draw upon the most recent developments in neurotechology. Neurotechnology is giving us a new set of tools to train the most important component of any performance, the brain. As a result of developments in neurosciences over the last several decades, we know much more about the neurological components of performance and factors involved in maximizing that activity. This knowledge is being translated into practical technologies such as EEG biofeedback for training the brain directly to promote optimal states and activities to enhance almost any type of performance. The Italian Soccer team used this technology to give it the winning edge in the 2006 World Championships. Athletes, performers, business people, students, and anyone who wants to better meet life's challenges can profit from such training. At Sierra Counseling and Neurotherapy we have been employing neurofeedback for more than a decade to this end. The impact of stress, aging and illness on memory, alertness, and attention is of increasing concern to many in today's population. Brain fitness is another area where neuroscience has much to offer. For example, recent research, reported in the Journal of the American Medical Association, involved a 5 year, 15 million dollar study and showed that it is possible to improve mental performance through a program of systematic training for the brain. There are now a growing number strategies for this purpose. Neurofeedback offers one of the most direct approaches for brain training and can be easily combined with related technologies as part of a well rounded approach to health and mental well being. Additionally, SCN also has available a number of cognitive training programs for exercising the brain in interesting and challenging game like activities. All of our programs begin with an individualized assessment of current status and performance. This can be accomplished through interviews, specialized questionnaires or psychological tests and even computerized tests for memory and cognitive functioning. . Following this assessment, assistance is provided in setting specific goals for performance and then an individualized program of training is developed which can draw upon all of the specialized resources at SCN. We have a full range of cutting edge neurotechnologies including EEG neurofeedback as well as a staff that is experienced in all the traditional and psychological approaches to performance training. Whether your interest is in sharpening your memory, making a good brain great or stepping up to the next competitive or artistic level, we are prepared to help.